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Denim is a timeless wardrobe staple that can last for years if properly cared for. But with so many different types of denim available, it can be difficult to know the best ways to care for your jeans. In this definitive denim care guide, we’ll walk you through the dos and don’ts of denim care to ensure that your favourite pair of jeans lasts as long as possible.

Wash with care

Washing your denim too often can cause it to fade and lose its shape. We recommend washing your jeans as infrequently as possible, and when you do, make sure to turn them inside out to prevent fading. Use a gentle detergent, and avoid using bleach or fabric softeners, as these can damage the fabric. For particularly stubborn stains, spot clean with a damp cloth.

Dry the right way

After washing, avoid putting your jeans in the dryer, as the heat can cause shrinkage and damage the fabric. Instead, lay them flat to air dry or hang them up to dry. If you must use a dryer, opt for a low heat setting and remove them promptly to prevent over-drying.

Store properly

To prevent fading and damage, store your denim in a cool, dry place away from direct sunlight. Avoid hanging your jeans, as this can cause them to stretch out and lose their shape. Instead, fold them neatly and place them in a drawer or on a shelf.

Preserve the colour

If you want to keep the colour of your denim looking like new, add a cup of distilled white vinegar to the wash. This helps to set the dye and prevent fading. You can also use a colour-safe detergent to preserve the colour of your jeans.

Spot clean

If you spill something on your jeans, don’t panic! Spot cleaning can be a great way to remove stains without washing your denim. Use a damp cloth and a mild detergent to gently scrub the stain, and then rinse with water.

By following these simple tips, you can ensure that your favourite pair of jeans lasts as long as possible. Remember to always choose high-quality denim that fits your body shape and style, and invest in a few pairs that you can rotate to avoid excessive wear and tear. With proper care, your denim can be a reliable, versatile part of your wardrobe for years to come.


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